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Research papers

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
Company: A+E Networks Latin America
April 24, 2023
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Citation

Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/enhancing-an-advertising-space-with-a-single-source-view-of-its-audience


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
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Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
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Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Research papers

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
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Citation

Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-